Hey guys,

Have you ever wondered why some people don’t seem to work hard and yet seem to get everything?

These people’s lives are an exciting adventure. They are glad to get out of bed in the morning and live every day to the fullest. They love what they are doing and they do it well. They go through life with elegance and style and on top of that, they gain material success. It seems that they possess magical power.

Actually, the truth is that every one of us can access this power.


My name is Dimi Cholakov.

I am Performance Strategist and Coach.

I have dedicated the last 10 years of my life in studying, contemplating and practicing different ways of finding the key for performing constantly at our best. 

Let’s be honest, there is a lot of pain and internal conflict in this process.

I can fully relate to Thomas Edison’s quote “I haven’t failed, I just found 10,000 ways that won’t work”.

However, the moment we find the key, we are transformed in a way that we haven’t imagined before. We feel at home.


Here it is the process which ensures our high performance:

Sustaining a state of wellbeing unlocks the process of expressing our true nature. The more we express our true nature the more people, circumstances, and insights we attract to help us unleash continuosly our creative potential.

My purpose is to hold a safe space for you to be totally transparent, authentic and open. We will co-create strategies to transform your mindset and lifestyle so that you attain and sustain the state of wellbeing.

Let’s talk and explore if working together is a good fit.


You vs You-66


I am a Certified Professional Coach and ELI (Energy Leadership Index) Master Practitioner, certified by one of the most renowned Coaching Academies, the Institute of Professional Excellence in Coaching (iPEC).

I have participated in numerous world-class personal development training courses and Mastermind Groups: like Unleash the Power Within by Tony Robbins and the training of the well-known Eastern Master Mirzakarim Norbekov.

Currently, I reside in Aarhus, Denmark. In my “previous life,” I was a pretty successful sales agent, and eventually a Sales manager in one of the biggest travel companies in Bulgaria.