Hey guys,

Have you ever wondered why some people don’t seem to work hard and yet seem to get everything?

These people’s lives are an exciting adventure. They are glad to get out of bed in the morning and live every day to the fullest. They love what they are doing and they do it well. They go through life with elegance and style and on top of that, they gain material success. It seems that they possess magical power.

Actually, the truth is that every one of us can access this power. 


My name is Dimi Cholakov and I am a Performance Strategist and Coach.

I have dedicated the last 10 years of my life in studying, contemplating and practicing different ways of reaching the level of wellbeing which would allow us to perform constantly at our best. 

Let’s be honest, there is a lot of pain and internal conflict in this process.

I can fully relate to Thomas Edison’s quote “I haven’t failed, I just found 10,000 ways that won’t work”.

However, the moment we find the key, we are transformed in a way that we haven’t imagined before. We feel at home.


Here is the simple key: The more we express our true nature the more energy we have. We attract more and more people who help us unleash our full potential.

I am really grateful that my transformation happened. I can state confidently now that this was the best thing in my life.

And the most joy I receive is from the opportunity to go through the journey of helping others do the same.

Let’s talk and explore if working together is a good fit.


You vs You-66


I am a Certified Professional Coach and ELI (Energy Leadership Index) Master Practitioner, certified by one of the most renowned Coaching Academies, the Institute of Professional Excellence in Coaching (iPEC).

I have participated in numerous world-class personal development training courses and Mastermind Groups: like Unleash the Power Within by Tony Robbins and the training of the well-known Eastern Master Mirzakarim Norbekov.

Currently, I reside in Aarhus, Denmark. In my “previous life,” I was a pretty successful sales agent, and eventually a Sales manager in one of the biggest travel companies in Bulgaria.